MLM 101 : Inviting Scripts
Inviting is the most crucial skill of any network marketer. However, it is also the skill that is the most under-taught. “Basta mga invite ka lang!” but when you ask HOW, you end up with generic advice that just doesn’t work. In this article, I’m going to give you an inviting script with the proper flow, and including what exactly to say when your prospect asks you questions like, “ano ba ito? Networking ba ito?” and the like.
This script is NOT perfect – you will still get rejections. The guarantee is that out of 10 people, at least 1 will always say yes, even if you’re having a bad day. On average it gives about 3 “yes” responses, and on a great day around 5 or more.
Also, please note that you can edit this script to match your own personality (serious, conyo, taglish, etc.) But as much as possible, don’t remove the questions being asked because that is how you control the conversation flow. With that said, let’s get started!
Again, this script is done through call. Not text/Facebook/email/chat/messenger etc. and not even in person. Calls ONLY.
So that’s the basic flow of the script. Now, you may be already thinking: what if the prospect asks you questions? Well that’s the next part of this article! But first, a few guidelines on handling questions…
Guideline #1: Answer the question, THEN move on to the next part of the main script depending on when you were interrupted. Until you end up asking the next question. (I’ll give you examples later on).
Guideline #2: Have your script ALWAYS ready beside you so you don’t stutter or start guessing what to say next. Use the script!
With these guidelines established, here are the answers to FAQs over the course of saying the script:
Top Question #1: Questions about the business / company
Then just continue the main script from here.
*What is the general product category + related technical word?
- If you’re in skin-care, say anti-aging technology.
- If you’re in health and wellness, say supplementation.
- If you’re in finance, say financial instruments.
- The key here is to go for a familiar word, followed by a technical word. This makes the prospect have an idea, but since the next word is technical, they will just pretend to know about it.
- Also avoid using the word “product”. Because the prospect ends up asking: “Magbebenta ba?” This question will be covered below, but our goal is to minimize the questions, not trigger them.
Very Important note: Most struggling network marketers fail in handling questions because they just answer the question, but don’t proceed with their script. So the prospect ends up asking another question! So the very important technique is to continue with the script, until you arrive at your next question!
Top Question #2: Questions about pyramiding / networking
Then just continue the main script from here.
Now, there is an exception to using this script. You see, most people confuse network marketing / mlm with pyramiding. This is what this script solves. But if your prospect seems to know the difference already, then you should give a more transparent answer.
When a prospect seems informed already about network marketing and multi-level marketing, please NEVER lie to them to get them to the meeting. Because it destroys trust! So in the script above, you are being a professional by saying it is network marketing and that you have a different experience with it. It is totally up to them if they will give it a second look. Some will say yes, some will say no. The important part here is you were a professional in handling the situation!
Side note: The more you practice the delivery of this script, the less times you get asked the network marketing question. It’s probably because the more professional you sound over the phone, the more confidence they give to you as well. So keep practicing!
Top Question #3: Questions about sales / product selling
Then just continue the main script from here.
Note: I love the ease in handling this question because no matter what your prospect answers, you say the same thing!
Ulimate Concern: Prospect is asking too many questions
If the prospect is asking too many questions and you can’t move forward with the script, there are two ways to deal with them: (1) leverage on your credibility and (2) take the opportunity away from them. (Do only one.)
- Leveraging on credibility
- Taking away the opportunity
(Yes, you end the call! Most will text back asking even more questions – do not reply, and just contact them after 6 months. Move on to the next person. A few will be more open to the meeting by then, so schedule a meeting with them.)
Now, before you use this, please remember the following:
- Change the words to match your personality. If you’re a quirky guy, then make it quirky. If you’re serious, then make it serious. If you speak in taglish, make it taglish.
- Practice by saying the lines out loud. Practice with a partner and make sure you don’t pause unnecessarily.
- You will still get NOs but that’s okay! Just add them to your “contact in 6 months’ list. The important thing is to focus on the several YES responses which you will get as well.
- Smile as you’re making the call.
- Use the script!
And that’s it for this article. I believe that this script can already change your business so much. But the best way to try it out, of course, is to go out there and do it!
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Jerome Villarba
